Healthy Start

If you’re more than 10 weeks pregnant or have a child under 4, you may be entitled to get help to buy healthy food and milk. If you’re eligible, you’ll be sent a Healthy Start card with money on it that you can use in some UK shops. We’ll add your benefit onto this card every 4 weeks.

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Contents

Summary

If you’re more than 10 weeks pregnant or have a child under 4, you may be entitled to get help to buy healthy food and milk.

If you’re eligible, you’ll be sent a Healthy Start card with money on it that you can use in some UK shops. We’ll add your benefit onto this card every 4 weeks.

You can use your card to buy:

You can also use your card to collect:

Information:

If you live in Scotland

Advice on healthy eating

For more advice on healthy eating, visit:

Eligibility

If you’re more than 10 weeks pregnant or have a child under 4, the Healthy Start scheme can help you:

You need to be claiming certain benefits to qualify.

If you’re pregnant and under 18 you can claim even if you do not receive any benefits.

Objectives

To ensure pregnant women and children under 4 get the required healthy food, milk and vitamins.

Dates

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How to apply

Applying online

If you get Universal credit, you can apply online if:

If you get Child Tax Credit, you can apply online if:

To apply, you’ll need your:

Applying by email or phone

You can apply by email or phone if you’re at least 10 weeks pregnant, or have at least one child under 4 years old, and get either:

You can also apply by email or phone if you’re at least 10 weeks pregnant and either:

You can apply by either:

Phone lines are open 8am to 6pm Monday to Friday (except public holidays). Find out about call charges (opens in a new tab).

If you’ve previously got Healthy Start vouchers

We are no longer sending paper vouchers. To get help to buy food and milk you need to apply for a Healthy Start card.

You can still use your Healthy Start vouchers until their expiry date. You can find the expiry date printed on your vouchers.

If you’re not a British citizen but your child is

You might be eligible for Healthy Start depending on your immigration status.

You can get Healthy Start if all the following are true:

Your biometric residence permit (BRP) or your online immigration status (opens in a new tab) will say if you cannot claim public funds. You might also have a letter from the Home Office about it.

To apply for Healthy Start, ask for an application form via email. Only use this email address if you think you cannot claim public funds because of your immigration status.

Supporting information

You’ll get money added onto your Healthy Start card every 4 weeks.

Your money will stop when your child is 4 years old, or if you do not get benefits that make you eligible.

Shopping with your card

You need to activate your card before you can use it. The first time you use your card you’ll need to use your PIN. After that, you can make contactless payments.

When you use contactless four times in a row, or spend a combined £150, you’ll need to use your PIN on the next transaction. This is to help with the security of your card.

You cannot use your Healthy Start card:

Information:

Shopping with vouchers

You can use any paper Healthy Start vouchers you have up until the expiry date shown on them. You may need to ask the retailer if they can accept the vouchers.

Where to shop

You can use your card in most places that sell milk, infant formula, fruit and vegetables.

They must display a Mastercard® symbol. The symbol is normally shown on the shop door or at the till. Ask an employee inside the shop if they take Mastercard if you’re unsure.

If you try to spend the money anywhere else the card will be declined. For example at a fast food restaurant.

How to shop

You can only spend up to the balance of your card.

You can split payments between your Healthy Start card and your normal bank card or cash. Some shops will need to do this as separate transactions.

At self-checkout machines you can only split payments between your Healthy Start card and cash, not another bank card.

Do not worry if you make a mistake when using your Healthy Start card to buy healthy food with other shopping. It will not affect your benefit payments.

A shopping example

Sam has £10 left on their Healthy Start card and goes to their local supermarket.

They put £6 of fresh vegetables and £2 of plain cow’s milk in their basket. They also pick up £5 of toiletries and £5 of bread and cereal.

When Sam gets to the tills, they should pay for the:

If you need to get a refund on something you’ve bought, go back to the shop with your items, receipt and Healthy Start card. The money will be refunded to your Healthy Start card.

Frequently asked questions that people may have about the Healthy Start scheme